We have a platform that helps people acquire customers, so when you’re shopping online or on the internet and something pops, we have the algorithm behind why you’re getting served that ad.” In a 2020 interview with Bustle, Shah disclosed that she had three companies-JXA Fashion, Shah Beauty, and the Real Shah Lashes-along with her “core business” of direct-response marketing. Shah responded: “My background is in direct-response marketing for about 20 years, so our company does advertising. During the season 1 reunion of The Real Housewives of Salt Lake City, host Andy Cohen asked Shah to describe her work in response to a viewer question about why she needed so many assistants. On-screen, Shah’s displays of wealth had raised questions about her line of work.
According to their indictment, between 2012 and the time of their arrest, Shah and Smith allegedly “defrauded hundreds of victims throughout the United States, many of whom were over age 55, by selling those victims so-called ‘business services’ in connection with the victims’ purported online businesses.” Shah and Smith were arrested on Main Salt Lake City for their alleged involvement in a telemarketing scheme, where they allegedly found elderly people who were easy targets for a scam, then sold “lead lists” of them to others, while taking a cut of the profits. The series, which relies heavily on religion as a general theme, also hones in on Shah’s conversion from Mormonism to Islam following her marriage and after she learns about the historical mistreatment of Black people in the Mormon church. On the show, Shah had initially positioned herself as a dark horse of sorts, often talking about how her experience growing up as Tongan and Hawaiian in the predominantly white and Mormon community of Salt Lake City affected her, feelings that she revisits as she mourns the death of her father and navigates the tricky dynamics of her friend group. She’s married to her college sweetheart, Sharrieff “Coach” Shah, the special teams coordinator and cornerbacks coach at the University of Utah, with whom she has two sons. From throwing glasses to feuding with almost every single one of her other cast members, including, memorably, co-star Meredith Mark’s college-age son Brooks, her quick temper and unabashed embrace of messy situations has placed her squarely at the center of her franchise. On The Real Housewives of Salt Lake City, Shah is an over-the-top personality whose volatile outbursts, flamboyant fashion sense, and sassy rejoinders provide plenty of drama. Jen Shah’s role on The Real Housewives of Salt Lake City Shah may also be forced to pay up to $9.5 million in restitution, as well as $6.5 million to the federal government. While Shah long maintained her innocence and seemed to take her criminal charges in stride, even referencing them in her tagline for the last season ( “The only thing I’m guilty of is being Shah-mazing”), she now faces up to 30 years in prison, but agreed as part of her plea deal not to appeal if she is sentenced to 14 years or less time. 12, 2021, opened with footage of Shah about to embark on a group trip with the other women, receiving a phone call, then asking a co-star to take off her mic before hastily leaving filming-just minutes before the Department of Homeland Security arrived on the scene, a precursor of her legal woes becoming a main storyline for the season. In fact, the season 2 premiere, which aired Sept.
While this is far from the first time that a Real Housewives cast member has gotten in trouble with the law, Shah’s situation has been especially buzzy because she was filming for season 2 of the show on the day of her arrest.
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